Personal and Home Care
Who dreams of a better beauty?
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Health and wellness, along with natural and organic foods and products, are just a few of the growing consumer trends changing the face of today's personal care market. Current market trends, including simplification and the need for multiple benefits in a single product, present new challenges for Ashland's team of solvers. We look at the formulation architecture to create more alluring textures in skin care products, incorporate UV filters into hair care products, face creams, cosmetics and moisturizers, and harness the power of nature to find new biofunctional ingredients that can help fight the signs of aging and the negative effects of pollution can have on hair and skin. We're researching and acquiring new cutting edge technologies, such as Zeta Fraction, to capture concentrated benefits from plants, sustainably. Our research and development teams want to work with you on solutions and products that make the world a more beautiful place. With Ashland ingredients inside, health and beauty products can be more effective, easier to use and more convenient for consumers.
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Ashland in the News
- Ashland solves again with three new product launches as global in cosmetics show in London
- Ashland makes busy "pretty" and solves again, reinforcing social consciousness and launching two new personal care solutions
- Ashland, winner of Gold Award for Best New Functional Ingredient, solves again and launches a new ingredient with skin detoxification properties
Questions? Sample request?
Combing through possibilities for solutions
Rapunzel knew how to keep her hair healthy, strong and shiny - she worked with the solvers at Ashland! Regardless of whether your products clean or color, shampoo or straighten, Ashland products, science and technology can help improve the sensorial aspects, increase the allure, and ease the usability to keep hair silky and strong as well as bouncy and beautiful. Our teams are ready to help you create products to tame tresses, save split ends, forget about frizz and create stunning styles.
As a leading global innovative ingredient supplier to the hair care industry, Ashland utilizes a comprehensive approach to provide a total solution for all aspects of hair care products. The combination of our extensive polymer technology expertise, a strong understanding of the hair care market and value chain, and a global network of highly skilled and equipped R&D team create a place that can help provide answers and solutions for you and all your hair care product needs.
Smile and the world smiles with you
Smile! Emojis pop up in many places and are used to help communicate feelings. A better way to communicate is face to face and during that in-person conversation, smiles are most effective! Ashland wants to work with you to find new and better ways to deliver oral health and improve smiles - the universal language - the world over. Toothpastes, mouth washes and rinses, and denture cleaning and care are just a few of the products that help keep the world smiling. We want to work with you to deliver solutions for the useability and integrity of your products - solutions and results that make you smile and keep the world grinning.
Ashland is dedicated to helping oral care formulators create products to help achieve healthier and better-looking teeth and gums. Our broad ingredient portfolio includes teeth bleaching agents, stain removers, bioadhesive polymers, binders, rheology modifiers, mouth moisturizers, and custom encapsulates.
We do more than just manufacture innovative ingredients; our products are supported by global research and development scientists and a highly-trained sales team. Get to know us and you’ll see why Ashland is your oral care ingredient solutions destination.
Skin and Sun Care
Head and shoulders, knees and toes
Skin, the body's largest organ, covers the entire body, yet differs significantly from region to region from head and shoulders, knees and even toes. The face has an entire 'map' of it's own from the sensitive skin around the eyes to the T zone, that can be oily or even oily and dry at the same time. It takes a company with teams of solvers to keep faces, hands, feet and body clean, healthy and safe from the sun. The teams at Ashland are ready to help you solve problems and deliver results. Our knowledge of polymers and formulation architecture can help deliver the best texture to maximize the allure of your face creams, improve the useability of body washes, enhance the integrity and efficacy of sun care products to help build loyal customers. Ashland formulators are ready to help you meet the needs of the many parts of the whole - body that is.
Creating market-changing technologies and customer-driven solutions, Ashland is a leading innovator of ingredients that help protect, renew, moisturize and revitalize skin. We understand that the largest organ of the human body – skin – requires specialized care throughout our lives.
Our R&D team and material scientists remain committed to advancing the science of skin care. We can better serve formulators of face and body products with new application-specific solutions. Leveraging our material, measurement and consumer research, the Ashland skin care team collaborates with formulators to bring novel ingredients and formulating approaches to the global market
Today’s consumer trends include health, wellness and simplification. In the sun care market, this translates into ingredients that protect skin and hair from the harmful effects of UV radiation. These trends translate into everyday skin care products that provide sun protection, as well as sun care products with additional benefits such as moisturization. With Ashland, formulators have a single and in depth line of both skin care and sun care product ingredients to choose from. Combine this with Ashland’s formulation expertise and testing facilities and capabilities and you have the trifecta of sun/skincare formulating.
Home, Industrial and Institutional
Sparkling solutions for home care
Did you know Ashland is a leading supplier of commercial technologies that solve some of the most complex formulation challenges in laundry, dishwashing and hard surface cleaning applications? These technologies address an ongoing need to improve soil removal from various substrates and hold it in suspension, as well as emerging needs such as lending protective properties to clothes, surfaces and dishes. Ashland’s recent formulation solutions include:
Solutions in laundry care
- improved product sustainability profiles with efficient cold-water cleaning
- improved color protection of clothes during cleaning
- anti-redeposition of soil for better cleaning
- encapsulation of ingredients in formulation such as fragrances and actives
- rheology modification of liquid laundry care products for improved consumer experience
Solutions in dishwashing
- superior auto dish cleaning performance without phosphates
- improved mineral scale prevention to reduce spotting
- more effective disintegration of tablets and solids
- encapsulation of ingredients for actives delivery or visual cues
- reduced surfactant level resulting milder and affordable hand dish wash solutions
- improved foam and cleansing properties
- rheology modifiers for dish care
Solutions in hard surface cleaning
- improved wetting on ceramic, wood, steel and glass surfaces
- soil release technologies to prevent permanent soiling on surfaces
- comprehensive rheology modifier portfolio for a wide range of formulations
- improved foam and rheology