go with the flow

At Ashland, it’s more than a new-age cliché. It’s a focus for serious research.

5effects_rheology.gif

阿里彩票登陆平台 www.o1e1e.com.cn For many Ashland customers, rheology – how a liquid flows – is a critical factor in business success – or failure. It’s true for paints and it’s true for liquid cosmetics, such as concealers and foundations. And because it’s important to Ashland customers, it’s equally important to Ashland researchers.

“Flow properties affect consumers’ perceptions about a product,” says Seher Ozkan, senior scientist with the Materials Science team at Ashland’s laboratory in Bridgewater, NJ.  He and his colleagues use a profilometer to measure a surface’s profile with microscopic precision, so they can convert information about its finish, flaws and failures into actionable data. The data helps solve a broad array of challenges about coverage, durability and other considerations important to manufacturers and consumers alike.  It enhances product consistency and replicability in production.  Their approach makes hard data – not just subjective opinion – a foundation for generating insights and sound decision-making.

The research may involve formulating a paint with the right feel to a professional painter, the right scrubability for the kitchen wall, or the optimal coverage potential.  Or the research might focus on a skin lotion with the texture and staying power that consumers say is just right.

Regardless of application, Ashland’s understanding rheology allows customers to go with the flow.

Read More >

5effects_rheology.gif
  • 讲政德如何落到实处(专家观点) 2019-06-15
  • 博格巴破门 法国队2-1力克澳大利亚队 2019-06-15
  • “煤老大”渐行渐远 新动能清风徐来 山西抓紧资源型经济转型 2019-06-15
  • [福]——“幸福”也就是指人的感觉和欲望的满足,达到那种男女在一起而感情融合的“好”的感觉。中国的古人就认定:男女融合在一起的感觉就是人的所有的感觉结果中的最愉 2019-06-14
  • 2018年全军院校招生计划下达:计划招收学员3.05万名 2019-06-14
  • 安徽查处16批次不合格食品 2019-06-13
  • 反校园暴力法,这个必须有 春城壹网 七彩云南 一网天下 2019-06-13
  • 习近平齐鲁之行的七个感人瞬间 2019-06-13
  • 人民日报纵横:做好高考后的人生答卷 2019-06-12
  • 新华社评论员:永远做中国人民和中华民族的主心骨——三论习近平总书记在十三届全国人大一次会议上的重要讲话 2019-06-12
  • 奇闻怪事:瑶族怪异风俗习惯之烟袋定情 2019-06-12
  • 人民网舆情分析专家:朱明刚 2019-06-12
  • 高考生免费游景区是一种人文关怀 2019-06-11
  • 世相【镜头中的陕西人】 2019-06-11
  • 中国端午,世界节日!看“世界朋友圈”如何过端午 2019-06-11
  • 505| 492| 861| 890| 299| 598| 444| 676| 798| 702|